“Big Pharma: Market Failure” is a documentary that makes an effective business case for realizable change. It digs deep to answer key questions.

  • How much do pharma companies really spend on research and development of truly innovative drugs?
  • Do “free market” principles impact on drug prices and help control cost?
  • Do the normal rules of business apply to the pharma industry?
  • How do TV ads impact consumers and doctors?

“Big Pharma: Market Failure” proposes a solution that makes business sense for employers and health sense for employees. It is a compelling drama that reveals the truth of pharma cost and what we can do about it.

1:00 pm, Sat., Mar. 17

Kaplan Auditorium

Henderson County Public Library

301 N. Washington St.

Downtown Hendersonville


RSVP: 828-702-7969  or  kyra.28739@gmail.com